This study looks into the behaviors and perception concerning the use of social media by independent insurance agents in the Midwest, more specifically Illinois. By conducting this research we hoped to understand the potential benefits of using social media, as well as a sense of the perceptions and behaviors currently exercised. We also want to find out if the time and money which could be assigned to growing and supporting the use of social media on the agency side of the business would be for the greater good or if efforts should be focused elsewhere. As it has been apparent in the news media lately there are good and bad ways to make use of social media in support of day to day business. The goal of this study is to get a grasp on the insurance agents’ current use of social media in support of the agency and how the benefits of doing this are perceived.
Study summary. PDF