The low investment high impact plan primarily through the use of social media, an Individual Giving Donor Program (IGP) in Thailand to recruit monthly, quarterly, annual donors. Plan should include identification, qualification, cultivation, solicitation, and stewardship (including retention of donors).

Project Mentor

Dr. Somnath Lahiri (Associate Professor, College of Business)

Competencies needed by faculty and students involved

• Marketing communication and messaging
• Research Skills
• Knowledge non-profit organizations (NGO’s) and public fund-raising
• Digitial Marketing and Social Media skills

Final Deliverable

A plan to recruit and retain new donors.